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Da Da Da by Trio
Album: TrioReleased: 1982Charted:
A hit in Europe in 1982, this song became popular 15 years later when it was used in a Volkswagen commercial. The single was rush released in 1997 to capitalize on its new found popularity.
The full name of the song is "Da Da Da du liebst mich nicht du liebst mich nicht aha aha aha," which translated to English as "Da Da Da I don't love you you don't love me aha aha aha." It was shortened to "Da Da Da" when released in the US.
Most of the lyrics are in German (hence the Volkswagen connection), with some English words thrown in.
The Volkswagen commercial that made this famous was called "Sunday Afternoon." I featured 2 young men driving around in a Jetta, picking up an old chair by the side of the road, realizing it smells and dropping it back off, all while this song is playing.
The commercial was one of the first to target a gay audience. Never before did a car commercial show 2 young men riding who might possibly be gay. The ad helped the Jetta grow its sales almost 10% from the previous year. The ad was first shown on the episode of TV show Ellen where the lead character, played by Ellen DeGeneres, comes out as a lesbian.
After the commercial started running, US radio stations began getting requests for this song. They had a hard time finding it, as it was only available on an obscure collection - Sedated In The '80s, Volume 3.
MTV never played the video - possibly because the song wasn't a huge hit in the US, but also because it contains a rather violent scene where a waitress gets stabbed in the back.