The song's music video was directed by Dave Meyers, who had previously worked with Britney on her clips for "Boys
" and "Lucky" as well as the commercial for her Curious fragrance. In the video, Spears is torn between two love interests, a polo player and a wealthy guy. Meyers explained to MTV News that when he met up with the singer to discuss what he had in mind, he had a specific vision: to show the world Britney's "classy side," instead of the sexed-up Spears that most of her clips portray. He said: "I thought, 'It's not the first single [from Circus
]. Let's be a little experimental and push to not have her around dancers.' I feel, I guess, that the videos are a chance for her to vocalize a sense of herself. The media tends to attack her, so I thought, 'Let's show the classy side of Britney and focus on a classy experience, very European-inspired.' And she's at the point in her career where I think this would be a nice step."