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Album: The Rise & FallReleased: 1982Charted:
This won the Best Song award at the 1983 Ivor Novello Awards.
This was Madness' only Top 10 hit in the US. Much of the song's success in America was down to its witty music video that went down well during the early days of MTV.
This was played in a 2007 TV commercial shown in the UK for Bird's Eye Fish Fingers, which featured Suggs. In the advert the Madness frontman is sitting with a family at tea time. The daughter is studying for her school exams and asks Suggs where Omega 3 can be found. He offers the answer of Birds Eye Fish Fingers.
The song's video featured the band as a cloth-cap wearing family squashed into a terraced house. Drummer Dan "Woody" Woodgate recalled to Q Magazine August 2008: "The knocking-on-the-door bit where somebody comes out, goes, 'Where are they?' and the others sneak in and close the door… That's The Flintstones. We stole lots of ideas from the Keystone Kops and Benny Hill."
Frontman Suggs recalled to The Daily Mirror September 18, 2009:"This was the first time we worked with the string arranger David Bedford. It was clear to him what our records needed and he did great things for us. It's strange now to think we were so philosophical about such everyday things."