The video was low-budget but highly successful. Directed by Pete Angelus and the band, it was simply 8-millimeter film footage of Van Halen performing, highlighted by Roth's slow motion spread-eagle jump (first seen on MTV in Def Leppard's "Photograph
While it looks kind of ridiculous today, the video was groundbreaking and set the standard for cheap performance videos that hapless directors still try to emulate. To produce such a video, the band is recorded performing the song several times from beginning to end. Then, the band members are shot doing random stage moves without the pretense of actually playing the song (note that Eddie is seen playing the guitar at times when no guitar can be heard). Some candid footage is shot with the band goofing around, and it's off to the edit room where the footage is chopped up into a video.
While most bands lack the charisma to pull off moves like the "bass player duck under the lead singer's leg" and "point guitar directly into the camera," they try lame versions of it anyway, using such tactics as "run to the camera and stop" and "blow a kiss." In an age when anyone can make a video but most bands lack the money and talent to make a good one, these videos have proliferated, and none has lived up to the standard set by Van Halen with "Jump." For a good example of a low budget performance video gone horribly wrong, check out this clip from The Forgotten Rebels