Shortly after the single hit the charts, Middle Tennessee was hit by some tragic flooding. Bryan was concerned how, considering the circumstances, this rain-extolling song would fare. He told The Boot
: "When we put it out, obviously, we thought about it. It was like, 'Lord, we really don't need any big flooding going on.' But certainly, when the Nashville flooding hit, it really kind of made us go, 'Ah, this thing may have a little tough time. For obvious reasons, some stations around Nashville were not playing it as much as they were before the flood. I actually talked to some [radio] programmers ... and said, 'Guys, I get it. Just wait it out a little bit and let everybody get to feeling a little better and their spirits back up.' To have some other flooding going on [in Arkansas], I guess it taught me to never do another song again that could possibly have natural disasters to it! So, I won't have any songs with hurricanes in it, or anything like that. But it was just an amazing ride, and even more testament to the song being really good that it was able to overcome things like that."