British director Sophie Muller ("Hips Don't Lie
") tapped into a range of influences for the music video, including 19th-century paintings, Turkish bathrooms, and Icelandic dances. Shakira explained the video to MTV News: "It was a collaboration between this friend of mine who's a dancer, and me. She showed me this contemporary dance piece that was produced in Iceland. So we said, 'Hey, maybe we could do something like this for 'Did It Again.' So we brought this choreographer from Iceland from this contemporary dance company, and we worked on this piece. And I decided to bring a little bit of this painter, [Lawrence] Alma-Tadema, who portrays women in these bathrooms, these Turkish bathrooms, and I wanted to bring a little bit of that poetic imagery to this video," she continued. "And I remember not too long ago having watched a few women turn their heads in a trans in Morocco. So we brought all these pieces - Moroccan women twirling and turning their heads, and the poetry from Alma-Tadema's paintings, plus this Icelandic contemporary dance piece - and we mixed all these pieces together for the video."