This is the second single from part-Greek, part-Welsh singer Marina and the Diamonds' debut album, The Family Jewels
. Marina and the Diamonds is the stage name of Marina Diamandis, who rose to fame after reaching #2 on the BBC Sound of 2010 poll list, behind Ellie Goulding. Her eponymous name consists of Diamandis' first name and the translation of her surname, which means "Diamonds" in Greek. She explained to Digital Spy
: "Well, my surname means 'diamond' in Greek. At the time it wasn't some big decision - I just thought 'Marina and the Diamonds' sounded really natural. As the years went on, I started attracting fans and thought, 'Maybe the Diamonds could be the fans?' It sounds really cringey but if I didn't have fans, I wouldn't be able to do this, so this is kind of placing the importance on them."