Wrangler jeans used this in commercials in 2000, taking only the first two lines: "Some folks are born, made to wave the flag, Ooh, that red, white and blue," implying the patriotic misinterpretation. The next lines are: "And when the band plays "Hail to the Chief" Ooh, they're pointin' the cannon at you," but those lyrics would not sell jeans very well.
John Fogerty was furious, but there was nothing he could do about it, since he didn't own the rights to the song. Wrangler's director of advertising responded by saying the brand heard the song as "more an ode to the common man. The common man is who we have been directing Wrangler toward."
The ads ran through 2002, when Fogerty voiced his displeasure in a Los Angeles Times article
and the company pulled the spots. Fogerty later explained that it touched a nerve because the ad distorted the meaning of the song. "If there's some other song that was probably just a simple rock 'n' roll song, maybe I wouldn't feel so strongly, but 'Fortunate Son' has a real point to it," he said.
In 2016, Wrangler again turned to CCR
to soundtrack a spot, this time using "Up Around the Bend