The song's music video was directed by Chris Robinson, who previously collaborated with the pair on the "Drop The World
" clip. It shows a kid being picked on by three bullies at his school, who eventually stands up to them. Eminem told DJ Whoo Kid his own Shade 45 satellite radio station that it was easy to link that topic with the song's lyrics. "As far as conceptually with the video, we felt like that's kind of what the song was saying — kicking somebody when they're down or somebody being bullied or picking on somebody," he explained. "So we kind of just came up with that concept and went with it for the video."