The video was directed by Mark Pellington, who also did Pearl Jam's "Jeremy
." The first minute is interview footage where Jerry Cantrell's father makes laconic statements about his war experience ("I watched my friends die").
In addition to band footage, Pellington re-created Vietnam scenes in stark detail, even including a torture scene. He used an actor with a prosthetic leg so he could show him walking in one scene and then with his leg blown off in another. Lead singer Layne Staley is wearing sunglasses because he showed up high.
Pellington later directed Arlington Road
and The Mothman Prophecies
, but at this point, he had yet to make a movie and was champing at the bit to do so. "I was really aggressively and ambitiously wanting to tell stories," he told Alternative Nation
. "With videos it was hard to contain that narrative propulsion."