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Album: The Future Is MedievalReleased: 2011
British indie rock band Kaiser Chiefs' fourth studio album The Future Is Medieval was released through the band's website on June 3, 2011. In effect the world's first bespoke album, fans are able to create their own version of the record by choosing their favorite 10 tracks from the selection of 20 on offer. One-minute excerpts allow them to make their selections and each song is represented by an object. "There's a lyrical significance to every object," frontman Ricky Wilson explained to The Guardian, "although some are more oblique than others."
After creating their own album, people can then share their version of the record with other fans, and earn £1 each time it is purchased by someone else.
This tender tune finds Wilson addressing his seriously ill father, backed by a string quartet. "And if you will have me/ I want to be the son that I was/ And if you will have me/ I want to be the boy in the photograph," he sings.