The really weird music video is the product of the fervent imagination of director AG Rojas (Chase & Status' "Hitz
," Emeli Sandé's "Daddy
." Shot outside Nashville, the clip is three minutes of kids running amok. "Basically, I was working off the energy of the track, and I just wanted to create all these little vignettes about youth," he explained to MTV News regarding its concept. "The kids are the only people left on earth and Jack is the last adult, and so because of that, he becomes their enemy. And I wanted to explore the rest of that world, and see what the kids get up to. They just kind of go wild.
Everyone's local... a lot of them, we just found them through street casting," he added. "There's one scene with this kid who just had this certain weird charisma, and I asked the production designer to give me some weapons and we went through a warehouse, which was incredibly dangerous, so many holes and nails everywhere. I just told him what to do, and he was just, like, super-stoked to just smash sh--. We like to keep it pretty loose on set, just let everyone have fun."