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Linkin Park open their fifth studio album, Living Things, with this track, which finds Chester Bennington singing about broken promises. He exhorts the listener to get up again and find their own strength after someone has trusted has betrayed them. Bennington told Spin magazine that the record's lyrics were personal rather than political, and majored on relationships. "Once we start hitting lyrical themes that can whack you from all these different perspectives, we know we're onto something special," he said. "That's when the hair starts standing up. We don't sit down and go, 'People are uneasy about the economy. Let's write about that.' We got a little more poetic, a little more colorful this time. A lot of the songs revolve around people - a drifter, or a soldier returning home, or a child finding his or her place in the family."
The interactive music video was co-directed by music video and film director Jason Zada, and developer Jason Nickel. It creates the storyline by asking permission for temporary access to the user's Facebook photos and incorporating them in the visual.
Mike Shinoda told O Music Awards Blog
about the clip: "The idea of the song and the video at its core, really, has to do with finding the issues or the baggage that is weighing you down and letting go of it. So in the context of just that storyline — even if it wasn't an interactive video — that would be really what it's all about. The addition of the Facebook Connect part of it — I thought that really took things to another level. It really becomes personalized in that respect — when somebody connects their images and their own personal stories into the story of the song or the video."
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