The interactive music video was co-directed by music video and film director Jason Zada, and developer Jason Nickel. It creates the storyline by asking permission for temporary access to the user's Facebook photos and incorporating them in the visual.
Mike Shinoda told O Music Awards Blog
about the clip: "The idea of the song and the video at its core, really, has to do with finding the issues or the baggage that is weighing you down and letting go of it. So in the context of just that storyline — even if it wasn't an interactive video — that would be really what it's all about. The addition of the Facebook Connect part of it — I thought that really took things to another level. It really becomes personalized in that respect — when somebody connects their images and their own personal stories into the story of the song or the video."