In December 2009 a London couple, Jon and Tracy Morter, launched on Facebook, the "Rage Against The Machine For Christmas No. 1" campaign, to spur sales of this song. Traditionally the annual race to land the #1 Christmas single in the UK is a seriously major deal and their aim was to propel the track to the top spot and prevent Simon Cowell's choice of winners song for the X-Factor
winner getting the festive chart-topper. (Between 2005-08 every Christmas #1 had been by a X-Factor
champ.) Simon Cowell spoke out against the Facebook campaign even though the song was released and published by his business partners Sony Music. At a press conference Cowell said: "If there's a campaign, and I think the campaign's aimed directly at me, it's stupid. Me having a number one record at Christmas is not going to change my life particularly. I think it's quite a cynical campaign geared at me that is actually going to spoil the party for these three [X-Factor
finalists]". The campaign to have an alternative festive #1 took off after Joe McElderry was announced as the 2009 X-Factor
champion and his version
of Miley Cyrus' song, "The Climb
" as the winner's song. By the end of the week The Rage campaign had mobilised almost a million members and outsold Joe McElderry's ballad by 52,000 copies resulting in this sweary number being the UK's 2009 Christmas #1. It was reported that Cowell offered Jon and Tracy Morter a job at his record label as a result of their victorious campaign.