The song was promoted with a much derided video which included dialogue. Lionel Richie plays a teacher, Mr. Reynolds, who falls in love with a blind pottery student, Laura. When he looks in at her class, he finds that she has made a perfect clay model of his head. During the making of the video, Richie protested to the director Bob Giraldi that the story about the blind woman had no relationship to the song. Giraldi replied to him, "You're not creating the story, I am."
The video was voted the worst music video of all time in a poll of 8,000 music fans by UK TV music channel The Box, but Giraldi, who also directed Michael Jackson's "Beat It
," stands by it. He's quoted in the book I Want My MTV
as saying, "I came up with the idea of a blind girl and Lionel as a teacher. 'Hello' is one of the top videos ever." Giraldi adds that Richie was concerned that the bust didn't look like him, until Giraldi pointed out that the girl making it was supposed to be blind.