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Ella Yelich-O'Connor is a New Zealand singer-songwriter. Inspired by her love for such royals as Marie Antoinette, Louis XVI of France, and the last Tsar, Nicholas II of Russia, she adopted the moniker of Lorde (The 'e' is pronounced silently). Yelich-O'Connor was discovered when her now manager, Scott Maclachlan, saw a video of her performing at a Belmont Intermediate School talent show when she was 12. In development with Universal Music NZ since she turned 13, the young singer signed to the US-based Lava Records three years later. This is her first single, which debuted at #1 on the New Zealand Top 40 on March 15, 2013 and stayed there for three weeks. Yelich-O'Connor was just 16-years-old at the time.
Yelich-O'Connor's management paired her with other local songwriters, none of whom worked out very well until she met Joel Little of the Pop-Punk group Goodnight Nurse. The teenage songstress told the New Zealand Herald that unlike the other would-collaborators, whom she felt didn't take her seriously because of her age and wanted to do all the work, she enjoys writing with Little because "he doesn't want to put his huge big signature on the music." They penned this underdog song with a similar regal theme to Yelich-O'Connor's stage name during her school holidays.
The song debuted at Billboard's Alternative Songs at #30. It was the highest entry for a solo female making her first visit to the airplay chart as a lead artist since M.I.A.'s "Paper Planes
" arrived at #28 in 2008.
The song later climbed to #1 on Alternative Songs making Lorde the first solo female to top that particular chart in 17 years. The last solo female to lead the tally was Tracy Bonham, whose "Mother, Mother" topped the charts on June 8, 1996. That was five months before Lorde was even born.
This came out of Yelich-O'Connor listening to the Kanye West and Jay-Z project Watch the Throne, as well as Lana Del Rey's debut album, Born To Die. "What really got me," she told The Observer, "is this ridiculous, unrelatable, unattainable opulence that runs throughout. Lana Del Rey is always singing about being in the Hamptons or driving her Bugatti Veyron or whatever, and at the time, me and my friends were at some house party worrying how to get home because we couldn't afford a cab. This is our reality!" (laughs). "If I write songs about anything else then I'm not writing anything that's real."
Yelich-O'Connor wrote the lyrics to this takedown of the luxurious lifestyle that Hip-Hop artists rap about in just half an hour. She told the NZ Listener, "When I wrote Royals, I was listening to a lot of rap, but also a lot of Lana Del Rey, because she's obviously really hip-hop influenced, but all those references to expensive alcohol, beautiful clothes and beautiful cars - I was thinking, 'This is so opulent, but it's also bulls--t.'"
Yelich-O'Connor recalled writing this song to Billboard magazine: "I was just at my house, and I wrote it before I went to the studio," she said. "I wrote it in like half an hour - the lyrics, anyway. I wrote all the lyrics and took them to the studio and my producer [Joel Little] was like, 'Yeah, this is cool.' We worked on that and on two other songs on the EP in a week, and just did a little bit every day."
This song topped Hot 100. On being told news of her coronation by Billboard magazine, Yelich-O'Connor commented: "It feels like a combination of my birthday, Christmas and washing my hair after a month of not doing so."
Lorde was the youngest artist to top the US charts since Tiffany (who was also 16) reached the summit with "I Think We're Alone Now
" in 1987. She was also the first New Zealand act to achieve a Billboard Hot 100 #1 as lead artist (fellow Kiwi Kimbra was featured on Gotye's "Somebody That I Used To Know
" in 2012).
The numerous Royal-ties arising from this chart-topping satire of material excesses resulted in an ironic situation for Lorde due to the potential riches that might become available. "I get the irony of 'Royals' and royalties," she told Interview magazine. "But I can't pull any money out of my bank account unless my dad okays it, so I think I'll be all right."
Lorde became the youngest solo artist to write and perform a Hot 100 chart-topper when this reached #1 (she was 16 years and 11 months when "Royals" climbed to #1). The record was previously held by Soulja Boy Tell'em, who had just turned 17 when his self-written and produced "Crank That (Soulja Boy)
" reached the summit. However, as Yelich-O'Connor didn't produce the song, (Joel Little manned the boards) the American rapper remains the youngest act to write, perform and produce
a US #1 single.
The song was used in a global commercial for Samsung's Galaxy Gear smartphone, where it was sung by young children in the streets of Barcelona. The ad agency's music supervisor Gabe McDonough told Billboard magazine: "[The creative directors] had a concept to use an old showtune, but as we were looking, I was like, 'Wait a minute. There's a new tune that's perfect.'"
Lorde revealed during an interview with VH1 that the song was inspired in part by a photograph she saw of baseball legend George Brett. The Major League third baseman spent his entire 21-year baseball career playing for the Kansas City Royals, leading them to a World Series title in 1985. "I had this image from the National Geographic of this dude signing baseballs," she said. "He was a baseball player and his shirt said 'Royals.' And I was like 'I really love that word,' because I'm a big word fetishist, I'll pick a word and I'll pin an idea to that. It was just that word and I was like 'This is really cool.'"
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