The video for the "Yoncé" section was shot in Brooklyn by director Ricky Saiz and features Beyoncé with the supermodels Chanel Iman, Joan Smalls and Jourdan Dunn. Saiz told MTV News that the R&B star and him created a clip that focused on the themes of "voyeurism and kind of erotic sexuality rather than overt sexuality."
Saiz added that it was, in part, inspired by George Michael's iconic "Freedom
" visual, which featured a bevy of supermodels like Naomi Campbell, Linda Evangelista and Cindy Crawford. "I just tried to bring like a raw, kind of lo-fi, very New York kind of grimy, dark aesthetic to it," he said.
Saix explained why Beyoncé doesn't sing in the video. "She almost plays like a madam character and the girls are doing the performing for her in a sense," he said. "I think they are so important individually and have their own characters and they each really brought that to the set... [It's] almost like this just happened and we were there with our cameras."
The video finishes with Beyoncé walking down the runway, while photographers snap photos of her. Saiz told MTV News: "We knew the ending of the song was a transition into another song and the last line of the song is 'Welcome to Paris' and there's bulbs flashing and kind of a paparazzi sense. So we wanted to kind of have something that captured that high-flash paparazzi kind of feel and with a runway walk, it made sense in context with the models and left it quiet vague. And I thought it looked beautiful and an easy transition into the next video [which is 'Partition']."