The song is a feel-good anthem full of frat-boy energy. Paisley told People he tried to reflect the bro-country cliché on Moonshine In The Trunk, but with a twist. "There's a lot of stuff on the radio about, you know, put your tan legs on the dashboard and we'll roll around in the truck and go party," he said. "This album was my idea of doing music that fits in this landscape but doesn't pander to that because one of my frustrations with radio now is lyrics. It's like, 'Guys, come on!' – and specifically, yes, guys, cause there are no girls! We can say something too. There are phrases that are totally cliché that we as songwriters owe it to ourselves to not use again."
"I'm not saying the songs are bad, I'm just saying that we as writers can do better," he continued. "And when we come around to a little more diversity lyrically on the radio, we can go back and say the word 'tailgate' again and not have people cringe. It's everything in moderation."
The song's music video was created by Brad Paisley and features cartoon animations of numerous country singers as superheroes. The clip includes animated versions of Paisley himself as Steel Moonshiner, Keith Urban as Captain Australia, Kenny Chesney as Agua Man and the Zac Brown Band are the Zoro Brown Bandaleros. Other stars that appear in cartoon form include Blake Shelton, Luke Bryan, Darius Rucker, Jason Aldean, Carrie Underwood, Miranda Lambert, Dierks Bentley, Florida Georgia Line, Little Big Town, Rascal Flatts, Eric Church, George Strait, Tim McGraw, Faith Hill, Jimmy Kimmel, and Guillermo.
Paisley told reporters that he spent "three to four hours a day for a couple of weeks" drawing the cartoon. "I was trying to do it to where everybody would laugh," he added. "My goal was that anybody in it would go, 'That's really funny,' as opposed to, 'I hate you.'"
As for how he came up with each star's cartoon likeness, Paisley revealed: "There have to be identifiable traits for it to be funny. It's like 'How do you capture Luke (Bryan)?' With Luke, it's the teeth. Once I got that smile, that's Luke Bryan. With Blake (Shelton), it's just goofy. Just draw goofy. Drawing these people was really fun, and also knowing that they didn't know I was doing that. Then one by one, I texted them their photos."
"There were some hilarious exchanges," Paisley continued. "The text I sent to Keith Urban was like, 'You want a laugh?' and he was like 'Sure.' So I sent him this picture and he was like 'Is that an emoji app?' I was like, 'No, that's you and I drew it!' He's like 'Oh. Why? You're just sitting around drawing pictures of me?' And I was like 'No, no, I'm doing a … nevermind. You'll see."
"And for Darius (Rucker) I just wrote, 'Hey Darius, I'm drawing a cartoon of everybody. If you could have super powers what would you want?' And he just wrote back, 'Flight and super strength, thanks.'"