The explicit Colin Tilley and the Little Homies-directed video is labeled a "black comedy" by the beginning title sequence.
It starts off with Moochie (played by comedian Corey Holcomb) sitting in a jail cell explaining how he found himself in prison. According to the inmate's story, it's all Kendrick Lamar's fault.
Moochie proceeds to go deeper into the tale, which progresses to a crazy house party filled with dancing girls in a debauched motel. Later there's a talent show in which Lamar and actor Terry Crews (Everybody Hates Chris
, Brooklyn Nine-Nine
) dance to "Hit the Quan
." The clip concludes with a "To be continued…" tag.
Asked by Billboard
magazine if he and Lamar had to choreograph their dance performance, Terry Crews replied: "All of the stuff was ad-libbed when we were doing the [scene] in the car and I just got pumped. This took me back to my days in [my hometown] Flint, Michigan, and what was going on. I think it's good for me a lot of times to do that stuff because it was one of those things [where] they let me just roll. So a lot of that was improvised but we spent some time, practicing the Quan."
"I had a video of the Quan and we went through it a little bit. We did it about 10 times and made sure it got better every time. We kept practicing it and it kept getting more and more intense. It's weird because it kinda had a life of its own. We didn't even know what we were doing at one point. It just became what it became."