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This is a sort of "jingle" tune written by McCartney on his ukulele. In the late '60s and early '70s, Paul used to carry along this instrument everywhere when he was wandering around New York City.
The song is about being straightforward, courageous and strong.
The words "Ram" and "On" form the name "Ramon," which was one of Paul's pseudonyms when he was in The Beatles.
The ram is also the name of the animal chosen as the title track of the album, which meant for Paul to ram against the things that were making him depressed at the times of the Beatles breakup. Plus, it refers to the sheep and rams he had at his Scottish farm in the Mull of Kintyre. (thanks, Claudio - São Paulo, Brazil, for all above)
James Righton of The Klaxons selected this as the first track to be played at the wedding reception when he married actress Keira Knightly.
Eric Kretz of Stone Temple Pilots
The STP drummer talks about how they write their songs, and how the process is different now that Chester Bennington has replaced Scott Weiland.
Al Jourgensen of Ministry
In the name of song explanation, Al talks about scoring heroin for William Burroughs, and that's not even the most shocking story in this one.
Martyn Ware of Heaven 17
Martyn talks about producing Tina Turner, some Heaven 17 hits, and his work with the British Electric Foundation.