The Harmony Korine-directed video is very much NFSW. We see Rihanna getting contemplative wearing just a see-through negligee, heels and a thong. The Bajan beauty then gets violent shooting a tattooed strip club customer three times at close range.
As well as directing controversial movies like Kids
and Spring Breakers
, Harmony Korine has also previously shot music clips for The Black Keys, Sonic Youth and Cat Power. The cult American film-maker has other music connections. He co-wrote Björk's "Harm of Will" from her album Vespertine
and "Florida Kilos," which is featured on the deluxe edition of Lana Del Rey's Ultraviolence
Also, the six tracks labeled "Harmony
" on Spiritualized's Songs in A&E
were named after a meeting with the director proved to be a turning point for mainman Jason Pierce.