Solange titled this black-empowerment anthem after FUBU, an American apparel company that has strong ties to the hip hop community. She explained on her website
"I named it 'F.U.B.U.' because I wanted to empower, and I looked to people who have done that in their own ways. I thought of F.U.B.U. the brand, meaning 'For Us By Us', and what kind of power it had and how normalized it became to wear that kind of symbolism every day.
I remember reading stories on the product placement, and seeing LL Cool J wearing a F.U.B.U. hat in a national GAP advertisement. F.U.B.U. exhibited Blackness in any space, on a huge global level, and that is what I wanted to do with the song."
F.U.B.U. was founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown. At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales.