The song was inspired by a trip to the jewelers at the Cumberland Mall in Georgia. "We were looking at chains and stuff, because we ain't know no better," Ayo told Genius
. "So, [the jeweler] pulled out the Rolex out the safe and they had different color faces and stuff, so we immediately just fell in love. We were like, 'Oh, shoot! We gotta get a Rolex!' So, he let me take a picture of them and I sent it to my manager. Our manager responded super fast. He said, "Get out of the jewelry store, right now! I'm like, 'Come on!'"
"So, we left the mall and went back to our hotel room, because we were traveling so much, going back-and-forth from the hotel and stuff," he added. "And we were just like, 'Man. We need those Rolexes.'"