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This song is about fast food, specifically the spread of McDonald's. (thanks, Sam - Brisbane, Australia)
The lyrics detail the story of Ray Kroc and buying out the McDonald brothers' hamburger restaurant. Kroc was a salesman for a milkshake mixing machine with 5 spindles called the Multimixer, and found out they were using 8 of these machines at a time. Surprised at what he saw, he pitched the idea of franchising their restaurant, and selling 8 of the Multimixers to each restaurant. When they wondered who will open the restaurants, Kroc said, "Well, what about me?" (thanks, Patrick - Bremen, GA)
Dave Pirner of Soul Asylum
Dave explains how the video appropriated the meaning of "Runaway Train," and what he thought of getting parodied by Weird Al.