The video was one of the first directed by Nick Morris, who soon after did the iconic video for Europe's "The Final Countdown
." In our interview with Morris, he explained: "Paul Young, I'd seen him loads of times as a student because he used to play all these club nights at universities and so on. I knew he was a really good live, sweaty, rock and roll guy, and I wanted to capture that. That's why we used the slow motion, that's why we used the backstage stuff."
Creating a video for a mid-tempo song that showcases the artist was not an easy task, but the slow motion, desaturated look with lots of candid shots worked very well. This style was copied by a number of other artists, notably Bon Jovi in their video for "Wanted Dead Or Alive