The innovative video presented Annie Lennox with close-cropped orange hair and a tailored black suit, making it the first popular video presenting an androgynous female. The cow in the video was Dave Stewart's idea - he was a big fan of surreal artists Salvador Dali and Luis Bunuel. Says Stewart: "A few people were saying, 'Dave, why the cow? Annie is so good looking.' Those people should go buy a copy of Purple Cow
by Seth Dogin, about how to make your business remarkable. It was written 20 years after I had the purple cow in our video - which certainly did the trick and made my whole life remarkable."
The cow, while very eye-catching, posed a logistical problem since most studios can't accommodate them. Eurythmics found a basement studio in London with an elevator big enough to transport the animal. Lennox recalls the shoot with the bovine walking around as being one of the more surreal experiences of her life. Regarding what it all meant, she said in the book I Want My MTV
: "The video is a statement about the different forms of existence. Here are humans, with our dreams of industry and achievement and success. And here is a cow."