In the book MTV Ruled the World - The Early Years of Music Video
, guitarist Phil Collen
discussed the band's image: "You can say The Police, Madonna, and Michael Jackson, all these really young artists had very definite images. We didn't really consider that we had an image, but I think looking back, we actually did. The Police were kind of from the British punk scene... obviously not really, because they're some of the best pop songs I've ever heard in my life, Sting being just an amazing writer and the band having this great chemistry."
Further on he concludes: "It wasn't a sweaty, greasy, leather metal, which again, is what we actually came from in England... There was something that was a bit more clean-cut than your average Motorhead fan, but it wasn't as glossy as Duran Duran."