The video was directed by David Fincher, whose films include Se7en
and The Social Network
. The clip contains stunning visual effects, which were done at the Digital Domain studio and supervised by Fred Raimondi. Done in black-and-white, we see the band as giants stomping through New York City like Godzilla going through Tokyo - an image that was used in much of the promotional material for the Voodoo Lounge
In later years, the size-disparity effect would become commonplace, but it was no easy feat in 1994, when such attempts usually ended up looking like the Beastie Boys clip for "Intergalactic
." Using advanced compositing techniques, Fincher and Raimondi were able to place the human figures in the setting with an uncanny realism, using camera moves to keep it interesting. The video won the MTV award for Best Special Effects.