The imaginative (for the time) video broke the band in the US during the early days of MTV. The video was directed by Anthony Van Den Ende, who later did Killing Joke's "Eighties
" and the Melissa Etheridge's "Like the Way I Do
" and "Bring Me Some Water
The video shows the lead singer Mike Score sporting a distinctive hairstyle resembling a seagull in flight. He is in a room covered from floor to ceiling with aluminum foil and also floor mirrors in which you can see the reflection of the cameras.
Along with Duran Duran, Thompson Twins, and ABC, A Flock of Seagulls was a British pop band who owed their American success almost entirely to MTV. Mike Score, along with the band's bass player Frank Maudsley, were hairdressers, and they put their skills to use in creating that distinctive hairstyle that not only defined the group, but entered the pop culture landscape - witness Samuel L. Jackson's character Jules get a cleverly coiffed young man's attention by yelling "Hey, Flock of Seagulls!" in the movie Pulp Fiction
The video cost just £5,000 to make, but it gave a huge return. For Mike Score, the novelty wore off quickly, as his hair was much more famous than he was. He rarely got to talk about his music because interviewers were always asking about the hair.