This song refers to the lack of originality and lyrical meaning in mainstream Hip-Hop music today. Nas feels that while early Hip-Hop was about social change, today's Hip-Hop is about materialism and degrading women's status.
Suggestion credit: Sam - Portsmouth, VA, for above 2
The song was produced by and features will.i.am. The Black Eyed Pea explained to The Boombox in a 2012 interview that he and Nas weren't saying the genre of Hip-Hop was dead, rather they were, "talking about it from a business standpoint." He added: "I don't see a lot of artists raking it in from radio and sales off Hip-Hop."