The video was directed by Baillie Walsh, whose credits include the documentary Springsteen & I
, and a few other Massive Attack videos, including "Safe From Harm" and "Be Thankful For What You’ve Got."
The video is one continuous shot filmed on West Pico Boulevard between South New Hampshire Avenue and Dewey Avenue in Los Angeles, California. It features Shara Nelson walking along the sidewalk, indifferent to her surroundings, which include drunks, gangs, and bikers. The Verve made a similar video for their song "Bittersweet Symphony