Bubble Gum World

by

1910 Fruitgum Company

Album: Simon Says      Released: 1968

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The term "Bubblegum" came to describe a style of music that was light and fun, without requiring much thought. This song, which was written by the group's drummer Floyd Marcus, may have inspired the term. Says Floyd: "We've never been able to verify this, but we heard that somewhere in one of the major magazines somebody coined the phrase 'Bubblegum Music,' directly related to that song."

The 1910 Fruitgum Company was a classic "Bubblegum" band, and had several hits in the late '60s in this style, including "Simon Says" and "Indian Giver." Floyd Marcus explains: "I wrote a lot of different stuff back then. Before the band started, even, we were all fans of heavier music. We were fans of Hendrix and The Beatles and The Stones, and Cream, and Yardbirds to The Animals. But I just tended to write whatever. It was: "You think you're in a bubblegum world playing in sandboxes, too, I'd just like to tell you, girl, you're too old to think it's true." I was playing on the words a little bit, and there was a pretty wide range, a pretty big spectrum of music in the '60s. I point this out to my kids, that there was a pretty diverse terrain of music back then, from about '64 to '69. So I really didn't think about whether the song was light or bubblegummy. I just kind of wrote this song playing with those lyrics. And Jeff Katz and Jerry Kasenetz who were our producers, when they heard a lot of the songs, they liked them, they thought they would fit. So it wound up on our first Fruitgum Company album." (Thanks to Floyd for speaking with us about this song. Read his full interview in the Songfacts songwriter interviews.)

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