Edwin is the co-founder of Euphoria, a four-day food, wine, and music festival which takes place in Greenville, South Carolina. McCain told EventBrite.com
why he started the event: "A friend of mine in Greenville is a restaurateur, and, obviously, I'm a musician. We were both trying to find a way to benefit local charities and showcase Greenville as an up-and-coming Southern city. We got our heads together and thought, instead of doing festivals separately, let's do one festival dedicated to food and music. Since then, we've had chefs from all over the world come join us, as well as musicians such as Shawn Colvin and the Zac Brown Band. We always include local talent in the festival, as well. That's part of our drive – to take locally-grown talent, and coach and build them up."