Burke admitted to MTV UK that the directors of the song's music video, Amit & Naroop, encouraged the singer to unleash her sexy side in a similar fashion to Rihanna and Beyoncé. Burke explained: "Amit & Naroop wanted me to be fiercer than I've ever been before in a video and to have a bit more attitude. I actually watched Rihanna to channel that. I watched her video for Wait Your Turn
, which was something that inspired me."
Burke continued: "Plus, you just know that anything by Beyoncé is inspiring full stop. I did try and channel Rihanna and Beyoncé's videos [in order] to be fierce and you know, they've got that swag so it's always good to watch them for inspiration. The song needed that as well because you're telling a guy to get lost. It was a fun video and one that I've never really done before."