This moody and dark ballad finds Beyoncé singing of a relationship where she cares about her man but he doesn't reciprocate. The Texan songstress tells him how she feels but the man ignores her pleas. Beyoncé croons: "I told you how you hurt me/ I'm crying and deserted but you don't care/ Nobody told me this is love/ You're immune to all my pain/ This is love but that's okay… But I care/ I know you don't care too much/ But I still care."
During a pre release listening party for 4 one fan asked Beyoncé if she was crying at the beginning of the song as it sounded like she was? "Almost," she replied. "I was on the verge."
The song was co-written and produced by Jeff Bhasker. The Neptunes producer Chad Hugo also has a writing credit, alongside Beyoncé herself. Bhasker's resume also features contributions to hits by Jay-Z ("Run This Town"), Alicia Keys ("Try Sleeping With a Broken Heart") and Kanye West ("Power").
Jeff Bhasker originally earmarked this for his solo debut album under the name Billy Kraven before it got cherry-picked for 4.