The Destiny's Child singer recorded this song for the 'Beyoncé as Mrs. Carter in H&M' promotion. The advertising campaign was shot in the Bahamas with an "epic fantasy" theme and was directed by Jonas Akerland, who previously worked with Beyoncé on the "Telephone
" video. "I've always liked H&M's focus on fun and affordable fashion," Beyoncé said. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."