"Shut Down" talks about Blackpink's success as a musical act. When the pop princesses pull up in a city, they take up so much attention, all other activity grinds to a halt and the city shuts down. The girls also employ a second meaning of the title phrase when they threaten to shut down their naysayers and haters around the world.
Jennie starts off the confrontational hip-hop track with the battle cry:
Blackpink in your area
This is Blackpink's signature line that they use to start their songs. First employed on their 2016 debut single, "Boombayah," it has since become the group's most recognized intro. "When we say 'Blackpink in your area,'" Jennie said to Elle of their catch phrase, "we're literally saying we're in your area with good music, with good energy, we're here for you."
The feisty song samples Italian composer and violinist Niccolò Paganini's "La Campanella." The third and final movement of his 1826 Violin Concerto No. 2 in B minor, Op. 7, it owes its "La Campanella" nickname to the little handbell that reinforces the tune metaphorically.
YG Entertainment's in-house producer Teddy Park wrote "Shut Down" with Danny Chung (Blackpink's "Lovesick Girls" and "Pink Venom"), Vince (Blackpink's "Love To Hate Me," Lisa's "Money"), and the song's arranger, 24.
YG Entertainment released "Shut Down" as the second single from Born Pink on September 16, 2022. According to the label, the album title "portrays Blackpink's confidence and self-esteem for being born different."
In the glossy video we see the four girls strut their stuff with various visual references to scenes from the group's past clips. They include Lisa surrounded by speakers and black bags full of pink cash ("Boombayah"), Jennie on top of a crystal tank with pink shopping bags hanging by her ("Ddu-Du Ddu-Du"), and Rosé driving alone ("Kill This Love").