Blue Öyster Cult was one of the few American rock bands that was making videos when MTV launched in 1981. The single was released in July that year, and when MTV went on the air on August 1, they were happy to put it in rotation since they wanted to push a rock format but had little to choose from. Thanks to exposure on the network, the song rose up the charts, reaching #40 in October.
Blue Öyster Cult, who didn't even appear on their first four album covers, were not destined to be video stars. The videos they made for their 1983 follow-up album The Revölution by Night
- "Shooting Shark
" and "Take Me Away
" - were ignored by the network, which had become enamored with more visually intriguing bands like Duran Duran and Culture Club.