Brantley Gilbert's first new song for three years finds country's bad boy having a good time as he fills his cup from a keg and hooks up with a "pretty little mama."
The phrase "Bottoms Up" is a call to drain one's glass, so that the bottom is uppermost. The drinking toast is of British naval origin.
The Prohibition-themed music video features Gilbert and his crew decked out in vintage duds preparing to party as they load up a vintage car with moonshine. "The video was a lot of fun to shoot," Gilbert said. "We had an absolute blast. I'm a huge fan of the Prohibition Era. There were outlaws around, real outlaws. [The video] tells a cool story and I think the band and I and everyone involved had a good time. So, we're proud of it."
This was named by TouchTunes, the largest in-venue interactive entertainment network in North America, as the most-played song on jukeboxes in 2014. Katy Perry's "Dark Horse
" came second on their list and Pharrell Williams' "Happy
Despite penning the boozy, party-hardy lyrics, Gilbert has been sober since late-2011. When asked why he still writes songs about drinking if he's sworn off alcohol, he replied: "Cause when I drank, I drank 10 times more than the majority of people drink in 10 lifetimes. I earned my stripes. I can sing drinking songs for the rest of my life if I want to."
The 2015 platinum edition of Just As I Am includes a T.I. remix of this song. Though it might raise eyebrows among country purists, Gilbert told Billboard magazine he didn't intend the collaboration to be controversial, "I didn't do it to piss anybody off or stir the water or give [ammunition to] the people that are on a power trip about the 'country and rap is crap' stuff," he said.
"That song was already outside of the box," Gilbert added, "so why not spice it up just a little bit and add a little bit of fun?"