This song came during a transitional period for Vander Ark. The Verve Pipe hit it big with The Freshman
in 1997, but that rush of fame came with commitments that turned him off - he hated the promotional appearances, gladhanding and conformity needed to keep the hits coming. The group broke up in 2001 after 9/11 quashed their album Underneath
, and Vander Ark went solo. This song alludes to the time when he was in the public eye, and how empty it felt:MTV's an empty fix
With all the other weekly flavors
The Verve Pipe returned to action in 2009 when they got an offer to record a song for kids. This led to two albums of children's music, and then more albums for adults.