"Boy With Luv" set a new record for fastest viewed video on YouTube, reaching 74.6 million views within 24 hours of its release on April 12, 2019. Furthermore, it became the fastest music clip to garner 100 million views on YouTube, doing so in approximately one day and 10 hours.
Both records had been previously been held by Korean girl group Blackpink with their video for "Kill This Love
" which was released just a week earlier.
Blackpink took the YouTube 24-hour viewing record back when their clip for "How You Like That
" clocked 86.3 million views on June 26, 2020.