This song was inspired by a conversation frontman Matt Shultz had with someone he's "really close to." He explained to ABC Radio: "We were both presenting ourselves as being very honest in the conversation. And I felt there were several places where I was holding back, or kind of curating the idea of what I wanted projected pretty heavily as inside the conversation. So I was curious at what level they were doing the same."
"So the song's kinda just about honesty and adversity and struggle and stuff like that," Schultz added.
The video combines the story of a western-style duel and its delusional results with shots of the band performing in the desert. The clip marks Matt Shultz's directorial debut. "I really wanted to make a video that was like John Wayne or a young Clint Eastwood acting in a Cocteau play or Ingmar Bergman's Wild Strawberries," the frontman stated. "A metaphorical journey that hopefully people could read between the lines."