Marley found inspiration in Nas’s 1999 Hype Williams-directed video for "Hate Me Now
" for his own music clip.
"The imagery in Nas’s video was made to look like a modern depiction of Christ’s crucifixion, that’s where I got the idea for the Nail Pon Cross video," said Marley. "I haven’t seen Kanye’s Rolling Stone
cover and Madonna’s energy and message is a whole lot different than mine; they thrive on controversy and I am not doing this to be controversial, this is to represent the judgments that people make so if someone has a problem with the video, that is exactly what the song is talking about."