Death Cab made history on April 5, 2011 when they became the first act to broadcast a live, scripted, single-take music video for the song on the Internet. The idea for the one-take clip came from Aaron Stewart-Ahn, who co-directed the 2008 video for "I Will Possess Your Heart
." "Most of the time when you have an idea, somebody's already done it, and it really didn't seem like that was the case for this," said guitarist/keyboardist Chris Walla to Billboard
magazine. "So we needed to move on it if we wanted to do it."