Lead vocalist Rob Damiani explained the song's meaning: "It's about reaching the point of inebriation where it doesn't matter that the person you're physically attracted to is a despicable human being. You're still going to try and go home with them."
The disturbing and dark video was directed by Benjamin Roberds of Dominar Films. "The guys in Don Broco are a handsome bunch and we all thought it'd be hilarious if they ripped their faces off," Roberds explained. "It was the first idea I came to and quickly wrote it off as too over the top but kept coming back to it until I finally sent it over to them. I think the guys went through the same struggle because we went through a few other concepts before coming full circle back to this idea. I guess it was an insane idea that was just too tempting to not take all the way."
"When we read the treatment, we were in absolute stitches," Rob Damiani added. "The concept was just so mental we had to do it."
"I think the most disgusting part of the day was when the make-up department mixed up a load of the leftover lunch to create a batch of fake vomit," Damiani continued. "Unfortunately, they only made so much, so the guy who pukes in the video had to keep spitting it out then putting it back in his mouth until they got the right take. It was gross."
Rob Damiani told The Sun that "Pretty" was the first track Don Braco recorded for Technology. He added: "After that, all of us were jumping around my living room envisioning playing it live."
Guitarist Simon Delaney told Kerrang: "It was an interesting foray into a different style of production for us, where we were doing this heavy stuff that felt good, but retained this cool vibe. We've always been very influenced by N.E.R.D. and always wanted to bring that flavour in, which we got to do on this one."
Rob Damiani told Kerrang in an August 2018 interview that this is his favorite song to play live. He said:
"This has become a highlight of our sets now. We've closed with it on a lot of shows because it feels like it reaches fever pitch. The anticipation for when the riffs drop is something else. It was one of the first songs we got buzz for when we were jamming it in my living room. We knew when it was played live it was going to sound sick."