The song was released as the first single from Enter Shikari's fifth studio album The Spark and received its first play on Annie Mac's Radio 1 show. Reynolds told her the track found the band embracing a new mentality.
"I don't think that we've ever gone in with the mindset that we had this time," he stated. "This time there was a sound in mind, a focus, a direction. It felt like, 'Yeah, this is it!'"
"I wanted to focus on melody – a lot of our songs are five songs in one, they flutter all over the place," Reynolds added. "This is the start of a new era."