Directed by frequent Calvin Harris collaborator Vincent Haycock with choreography by Ryan Heffington, the song's music video is a sequel to the one for "What Kind Of Man
." "It's obviously about relationships, but it's also about Florence traveling through our version of the Divine Comedy
," Haycock said, before adding, "in essence this video is the first layer of Hell… we actually shot more narrative but it didn't feel right to reveal everything upfront or button it up too much."
Canadian singer-songwriter Grime's video for her song "Go
" is also based on the Divine Comedy