Long before Eminem, Justin Bieber and Nicki Minaj created alternate personas, David Bowie, Bono, Joni Mitchell and even Hank Williams took on characters.
Michael tells the story of "Send Me On My Way," and explains why some of the words in the song don't have a literal meaning.
Richie talks about producing the first two Kiss albums, recording "Brother Louie," and the newfound appreciation of his rock band, Dust.
His song "Into The Night" is one of the most-played of all time. For Benny, it took him to hell and back.
Was Long Tall Sally a transvestite? Did he really set his piano on fire? See if you know the real stories about one of Rock's greatest innovators.
Switchfoot's frontman and main songwriter on what inspires the songs and how he got the freedom to say exactly what he means.