When the video first came out, viewers were quite shocked because George Michael was barely in it (he doesn't appear in "Praying For Time
," also from the album, at all). This was part of his effort to distance himself from his image and bring the focus to his music, and he did it in a very clever way for this video: He got a bunch of Supermodels to lip sync for him. Appearing in the clip were Cindy Crawford, Naomi Campbell, Linda Evangelista, Christy Turlington and Tatjana Patitz. These five had recently appeared together on the cover of the UK edition of Vogue
magazine, which gave Michael the idea.
The video was directed by David Fincher, who was a top music video director before moving on to feature films like Fight Club
, The Curious Case of Benjamin Button
and The Social Network
. The "Freedom '90" clip was shot in London over a weekend.