Noodle is the star of the video, and she's not sorry: "The video is shot in my bedroom at Kong studios. As the tune starts, I flick a switch and all the tubes begin pumping various liquids into Shaun's head. The combination of liquid and the music is irresistible! And Shaun comes to life! The music's so good, I start busting some incredible moves, you know? And I do the Dare dance routine...
I'm not sure if the rest of the band mind that I'm the star of this video... but whatever! I mean, I saw way too much of Murdoc (Niccals, Gorillaz bass guitarist) showing off in the 'Feel Good Inc.' video. And I thought that the boys misbehaved badly in it. As I said, it's my song, you know? I wrote it! So, I can choose who's going in the video and how it's going to be made. In fact, when we started shooting the video, I didn't actually tell any of the band that we had begun. You can see 2D listening through the floorboards unaware of what is happening and Russel (Hobbs, Gorillaz drummer) is on the toilet with the newspaper also wondering what the noise is. They just don't know what's going on! Murdoc wasn't even there! He was asleep in his Winnebago and missed out on the whole shoot until right at the end when the camera's came into his bedroom. But it's his own fault. I think he should pay more attention."
Bertrand - Paris, France